Season plan
Answer these together on a call or ahead of time. The strategy choice below rebuilds the timeline and checklist for this brand — everything else feeds dates, budgets, and offers.
Season timeline
Every bar is computed from the Black Friday date in the header — change the year and the whole season re-anchors. Thin bars are creative production windows; solid bars are live campaigns.
Checklist
Due date = assets finished and approved. Launch date = live. "Waiting on client" is its own status because that's where timelines actually die.
BFCM Command Center
Live check-ins over BFCM weekend. Enter a ROAS and it's graded against this brand's scaling ladder automatically — the prescribed move shows right in the row.
Tools
Shared calculators for goal-setting. Lead gen scenarios save per brand — the winning scenario sets the CPL target when a brand runs the Early Access strategy.
Breakeven ROAS, margin at discount, and profit targets — use this to set each brand's Command Center numbers.